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AISLE 3 · CEREAL
Millenios
by General Mills
Gone, by design. It reached shelves on September 20, 1999, and General Mills' own history says it lasted into early 2000. Y2K nostalgia has never brought it back. The trademark filing spelled it Millennios, with two n's; the box and press release used one.
Cheerios with a party trick: brown-sugar pieces shaped like the number 2 floating among the O's. General Mills planned for it to sell out by New Year's Day, and it barely outlived the century it was named for.
🧾 One more thingGeneral Mills unveiled it in Times Square with Dick Clark in September 1999, at $2.49 a box. The box had space to write your predictions for the new millennium and where you were at 11:59 p.m. on December 31, 1999.
🕯️ Shoppers also mourned