M-Azing

by Mars

2004 – 2006 GONE FOREVER

Gone in the US. Mars cut every version except Crunchy Singles in late 2006, and the 2013 and 2018 M&M'S Chocolate Bar relaunches faded too. The bars are still sold in parts of Europe and Asia, which is where the "it's not discontinued" replies come from.

A milk chocolate bar with M&M's Minis pressed inside and the cartoon candies embossed on top. It looked like a guaranteed hit and lasted barely two years in its original form.

🧾 One more thingMars put $39 million of advertising behind it, yet trade press reported sales down 38 percent by 2006. It even got a 2004 cameo on The Apprentice. Mars tried the idea again as the M&M'S Chocolate Bar in 2013 and 2018.

Filed under: Candy & Gum · the ’00s & later

🎲 Remember another one 🛒 Test your memory

🕯️ Shoppers also mourned