🐍
AISLE 3 · CEREAL
Loki Charms
by General Mills
Limited. The first run sold out on June 9, 2021. General Mills brought it back once, on Walmart.com, in October 2023 for the show's second season, and nothing has been released since.
Last verified Nov 9, 2026
For one morning in June 2021, the god of mischief took over the Lucky Charms box: Tom Hiddleston in green and black, the leprechaun lost through a portal, and the tagline 'mischievously delicious'. It sold out in seconds.
🧾 One more thingOnly 3,500 boxes were made, sold online on the day Loki premiered on Disney+ and never in stores. Inside was ordinary Lucky Charms. Resale listings later asked up to about $60 a box.
Filed under: Cereal · the ’00s & later
📅 Timeline
- 2021General Mills sold 3,500 boxes of Loki Charms online on June 9, the day the Loki series premiered; they sold out in seconds.
- 2023General Mills cited Loki Charms in April as the start of its run of Marvel cereal tie-ins.
- 2023Loki Charms returned on Walmart.com on October 6 for the show's second season.
❓ People also ask
Can you still buy Loki Charms?
No. It was sold only twice, in a 3,500-box online drop in June 2021 and on Walmart.com in October 2023.
Was Loki Charms a different cereal from Lucky Charms?
No. It was regular Lucky Charms in a Loki-themed box.
🧾 Sources
- ABC7 News, Loki Charms are 'mischievously delicious,' limited-edition cereal sells out in seconds (2021)
- Boston Globe, You had to be lucky to get a box of Loki Charms (2021)
- Disney Food Blog, This is not a drill: Loki Charms cereal is coming back (2023)
- General Mills via Business Wire, General Mills Fan Favorite Brands Team Up with Marvel Studios Guardians of the Galaxy Vol. 3 (2023)
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