🍨
AISLE 5 · FROZEN & DAIRY
Little Baby's Ice Cream
by Little Baby's
Gone. Little Baby's closed all of its shops on November 27, 2019, thanking customers 'for having open minds and mouths.' No reason was given, and it never reopened.
Last verified Nov 8, 2026
Philadelphia's strangest scoop started on tricycles in summer 2011, opened a Kensington shop in 2012 and sold flavors like Earl Grey Sriracha — plus, with a pizzeria friend, a Pizza ice cream.
🧾 One more thingIts 2012 ad, 'This Is a Special Time,' showed a figure apparently made of ice cream eating from its own head, and drew national attention. The 'ice cream' on screen was actually marshmallow creme.
Filed under: Frozen & Dairy · the ’00s & later
📅 Timeline
- 2011Little Baby's began selling ice cream from tricycles at Philadelphia events.
- 2012The first shop opened in Kensington in August, the same month its viral ad drew national coverage.
- 2013It made a Pizza flavor with the Pizza Brain pizzeria.
- 2015Pre-packed pints went on sale in October.
- 2019The company announced on November 20 that all locations would close on November 27.
❓ People also ask
Why did Little Baby's Ice Cream close?
The company gave no public reason when it announced the closure in November 2019.
What was the Little Baby's commercial?
A 2012 short called 'This Is a Special Time,' in which a figure that appears to be made of ice cream eats from its own head. The effect used marshmallow creme.
🧾 Sources
- Philadelphia magazine, Little Baby's Ice Cream closes (2019)
- Philadelphia Inquirer, Little Baby's Ice Cream to close (2019)
- Wikipedia, Little Baby's Ice Cream (2026)
🕯️ Shoppers also mourned