KrustyO's

by 7-Eleven

2007 – 2007 GONE FOREVER

Gone. KrustyO's was sold during the monthlong July 2007 promotion for The Simpsons Movie, at the stores turned into Kwik-E-Marts and many other 7-Elevens. It was never re-released, though the cereal inside may live on under Malt-O-Meal's own name.

Last verified Nov 4, 2026

The cereal Bart Simpson found a jagged metal prize in, made real for 7-Eleven's Kwik-E-Mart summer of 2007. It cost $3.99 a box, sat beside Buzz Cola and Squishees, and left when the movie promotion did.

🧾 One more thingMalt-O-Meal made it, and an ad executive who worked with the company told the Rochester Post-Bulletin it was really Tootie Fruities in a KrustyO's box. The box itself joked that no jagged metal O was inside.

Filed under: Cereal · the ’00s & later

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📅 Timeline

1995The fictional Krusty-O's anchored the Simpsons episode "'Round Springfield," in which Bart swallows a jagged metal prize.
2007On July 1, 7-Eleven turned 12 stores (11 in the US, one in Canada) into Kwik-E-Marts and began selling KrustyO's there and at most of its other stores.
2007Boxes sold for $3.99, made under contract by Minnesota's Malt-O-Meal.
2007The Simpsons Movie opened on July 27, the date the promotion was built around.

❓ People also ask

Who made KrustyO's cereal?

Malt-O-Meal, the Minnesota cereal maker now part of Post, under contract to 7-Eleven.

What else did the Kwik-E-Marts sell?

Buzz Cola, made by Cott at 89 cents a can, and Squishees, which were renamed Slurpees.

How many 7-Elevens became Kwik-E-Marts?

Twelve: 11 in the US and one in Canada, converted overnight for July 2007.

🧾 Sources

NBC News / Associated Press, D'oh! 7-Elevens become 'Simpsons' stores (2007)
Baltimore Sun, Coffee & D'ohnuts (2007)
Post-Bulletin, Minneapolis firm produces KrustyO's (2007)

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