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AISLE 2 · SNACKS & CHIPS
Jif Power Ups
by Jif
Gone. Smucker launched Power Ups in May 2018 and announced in February 2020 that it was discontinuing them. Jif peanut butter is untouched; only the snack line died.
Last verified Nov 9, 2026
Jif's push out of the jar: chewy peanut-butter granola bars and creamy-centered granola clusters for lunchboxes, launched with Neil Patrick Harris as part of a marketing push Smucker put at about $50 million. It lasted under two years.
🧾 One more thingMore than 2.5 million households had bought Power Ups by December 2018, and Smucker rolled them into convenience stores the next year. CEO Mark Smucker announced their end anyway, calling it a difficult decision, because they never made much money.
Filed under: Snacks & Chips · the ’00s & later
📅 Timeline
- 2018Smucker launched Jif Power Ups in May, with a June campaign starring Neil Patrick Harris.
- 2019Smucker took Power Ups into convenience stores.
- 2020In February CEO Mark Smucker announced the line was being discontinued.
❓ People also ask
Are Jif Power Ups discontinued?
Yes. Smucker announced in February 2020 that it was ending the line, about 21 months after launch.
What were Jif Power Ups?
Peanut-butter snacks for kids: chewy granola bars and granola clusters with a creamy peanut butter center, in flavors including Chocolate, Strawberry and Apple Cinnamon.
🧾 Sources
- Food Dive, Why Smucker is discontinuing Jif Power Ups (2020)
- Food Business News, Smucker pulling the plug on Power Ups (2020)
- PR Newswire, Jif Teams Up with Neil Patrick Harris to End Snack Time Parenting Struggles (2018)
- J.M. Smucker Co., FY18 Q4 Earnings Supplement (2018)
🕯️ Shoppers also mourned