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AISLE 3 · CEREAL
Hidden Treasures
by General Mills
Yes — Hidden Treasures was discontinued in 1995 after 2 years on shelves, and it has not come back.
Corn squares where some — but not all — hid a fruity filling inside. Breakfast as a slot machine: every spoonful a gamble.
🧾 One more thingIt launched alongside Sprinkle Spangles and died alongside it too. 1993 was a bold, doomed year for cereal.
🕯️ Shoppers also mourned