Mild and Mellow
Gone. The Hershey Community Archives say production stopped at the end of 1941 as wartime rationing set in, and the bar was not reintroduced after the war. Its closest living relative is Symphony, a separate recipe introduced in 1989.
Last verified Nov 1, 2026
Hershey's answer to shoppers who found the classic bar a little sharp: a milkier, European-style chocolate, launched in 1934. It lasted until the war, when sugar rationing made Hershey trim the line, and it never came home.
Filed under: Candy & Gum · the ’70s & earlier
📅 Timeline
- 1934Hershey introduced Mild and Mellow milk chocolate in January 1934 for customers who preferred a milkier, European-style chocolate.
- 1941Production ended at the close of 1941, when the US entry into World War II and sugar rationing forced Hershey to shrink its product line.
- 1989Hershey introduced Symphony, a milder, milkier bar developed over about five years, which the company now presents as Mild and Mellow's successor.
❓ People also ask
Why was Hershey's Mild and Mellow discontinued?
The Hershey Community Archives say the US entry into World War II and sugar rationing made Hershey cut its product line, and Mild and Mellow was one of the casualties. It was not brought back after the war.
Is Hershey's Symphony the same as Mild and Mellow?
No. Symphony arrived in 1989, 48 years after Mild and Mellow ended, and UPI's launch story billed it as Hershey's first new milk chocolate bar in 95 years. Hershey's own Symphony page calls Mild and Mellow its predecessor.
🧾 Sources
- Hershey Community Archives, Looking Back: Hershey Chocolate Products (2014)
- The Hershey Company (Hersheyland), Symphony (2026)
- UPI, Hershey introduces first new milk chocolate bar in 95 years (1989)