G Natural

by Gatorade

2010 – 2013 GONE FOREVER

Gone. PepsiCo told the AP in January 2014 that Gatorade Naturals and G2 Naturals had ended the previous November. G Organic arrived in 2016 as a separate line, and no return of the stevia version has been announced.

Last verified Nov 4, 2026

Gatorade with stevia and sea salt, built for shoppers who read labels and stocked in only a few Whole Foods and Kroger stores. It left in November 2013, and the news took two months to surface.

🧾 One more thingPepsiCo said the line "did not resonate" with athletes. Its spokesman also said the drink was not the subject of any litigation, at a time when PepsiCo had just settled over "all natural" claims on Naked juice.

Filed under: Drinks & Sodas · the ’00s & later

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📅 Timeline

2009Gatorade's US sales fell nearly 13 percent, the slump the brand's 2010 overhaul was meant to fix.
2010Beverage Digest reported in March that a stevia-sweetened natural line was headed to Whole Foods.
2013PepsiCo discontinued G Natural and G2 Natural in November.
2014The AP reported the discontinuation on January 16.
2016Gatorade launched G Organic, a separate organic line.

❓ People also ask

Why was Gatorade Natural discontinued?

PepsiCo said it did not resonate with athletes, Gatorade's core customers. Food Dive also reported that sales were disappointing.

Where was G Natural sold?

It had limited distribution, in select Whole Foods and Kroger stores.

Is G Organic the same drink?

No. G Organic is a separate line that launched in 2016, three years after the stevia version ended.

🧾 Sources

AP via KSL, PepsiCo discontinues 'natural' Gatorade (2014)
BeverageDaily, PepsiCo axes stevia sweetened Gatorade lines in US (2014)
Food Dive, PepsiCo dumps natural Gatorade down the drain (2014)
AP via Atlanta Journal-Constitution, PepsiCo revamps formidable Gatorade franchise after rocky 2009 (2010)

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