Home β€Ί Cereal β€Ί Frosted Mini-Wheats Touch of Fruit in the Middle
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AISLE 3 Β· CEREAL

Frosted Mini-Wheats Touch of Fruit in the Middle

by Kellogg's
2011 – 2020 GONE FOREVER

Gone. Food Business News reported in January 2020 that Touch of Fruit had been discontinued and replaced by Filled. A few grocery sites still show old listings, but neither filled cereal is in the current Mini-Wheats range.

Last verified Nov 1, 2026

Frosted Mini-Wheats with a dab of fruit filling tucked into each biscuit, launched in 2011 in Mixed Berry, with Raspberry and Raisin added later. In 2020 Kellogg's swapped it for a version with much more filling.

🧾 One more thingThe replacement, Frosted Mini-Wheats Filled, first launched nationwide only at Target, at $3.99 a box. It has since disappeared as well: neither cereal appears in WK Kellogg's current Mini-Wheats lineup.

Filed under: Cereal Β· the ’00s & later

πŸ“… Timeline

  1. 2011Kellogg's launched Frosted Mini-Wheats Touch of Fruit in the Middle in Mixed Berry; reviews were appearing by April.
  2. 2013In December, Kellogg's added a Raisin version.
  3. 2020In January, Food Business News reported that Touch of Fruit had been discontinued and replaced by Frosted Mini-Wheats Filled.
  4. 2023Frosted Mini-Wheats moved to WK Kellogg Co when Kellogg split off its North American cereal business.

❓ People also ask

What replaced Frosted Mini-Wheats Touch of Fruit?

Frosted Mini-Wheats Filled, which Kellogg's said had much more filling. It launched in early 2020 nationwide only at Target, at $3.99 for a 16.5-ounce box.

What flavors did Touch of Fruit come in?

Mixed Berry, Raspberry and Raisin. Mixed Berry was the launch flavor in 2011, and Raisin followed in December 2013.

Can you still buy Frosted Mini-Wheats Touch of Fruit?

No. It was discontinued by 2020, and neither it nor its Filled replacement appears in WK Kellogg's current Mini-Wheats lineup. A few grocery sites still show old listings.

🧾 Sources

  1. Food Business News, Kellogg's Frosted Mini-Wheats Filled cereal lands on shelves (2020)
  2. Consumer Goods Technology, Kellogg Consumer Insights Drive New Products (2013)
  3. The Impulsive Buy, Review: Kellogg's Frosted Mini Wheats Touch of Fruit in the Middle Mixed Berry (2011)
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