Home β€Ί Cereal β€Ί Crispy Wheats 'n Raisins
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AISLE 3 Β· CEREAL

Crispy Wheats 'n Raisins

by General Mills
1976 – 2002 GONE FOREVER

Gone since 2002, when General Mills dropped Crispy Wheaties 'n Raisins alongside Honey Frosted Wheaties. Two generations remember the same cereal under two different names β€” both dead.

Last verified Nov 7, 2026

General Mills' wheat-flakes-and-raisins stalwart fed breakfast tables for 26 years, long enough to be absorbed into the Wheaties family in a 1995 rename that most eaters never noticed.

🧾 One more thingThe launch is sworn to the day in a trademark filing β€” May 6, 1976 β€” though retrospectives usually misremember it as 1979 or 1980. The Wheaties rebrand bought it only seven more years.

Filed under: Cereal Β· the ’70s & earlier

πŸ“… Timeline

  1. 1976First sold β€” General Mills' trademark filing swears first use May 6, 1976.
  2. 1978CRISPY WHEATS'N RAISINS registered at the USPTO on January 17.
  3. 1995Folded into the flagship line as Crispy Wheaties 'n Raisins, with sworn first use November 13, 1995.
  4. 2002The renamed cereal was discontinued alongside Honey Frosted Wheaties, per Sosland trade press.
  5. 2003The successor trademark was cancelled in November, closing the paper trail.

❓ People also ask

When did Crispy Wheats 'n Raisins come out?

The sworn trademark date is May 6, 1976, though retrospectives usually misdate it to 1979 or 1980.

Did it become a Wheaties cereal?

Yes β€” in November 1995 it was renamed Crispy Wheaties 'n Raisins and joined the flagship family. Same idea, new jersey; it lasted seven more years.

Why can't I find it anymore?

General Mills discontinued the renamed version in 2002. Wheaties itself survives; the raisin variety never came back, and an Instacart catalog ghost is the only trace left online.

🧾 Sources

  1. USPTO TSDR, CRISPY WHEATS'N RAISINS trademark record (first use May 6, 1976) (1976)
  2. Baking Business, General Mills to pack protein in new Wheaties cereal (notes 2002 discontinuation) (2014)
  3. USPTO via Justia, CRISPY WHEATIES 'N RAISINS trademark record (first use November 13, 1995) (1995)
  4. Mr. Breakfast Cereal Project, Crispy Wheats 'n Raisins (2024)
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