Steamfresh Meals for Two

by Birds Eye

2008 – 2010 GONE FOREVER

Gone. Pinnacle Foods announced in November 2010 that it would stop making Birds Eye Steamfresh frozen meals, and its annual report confirms it exited the business that year. Steamfresh vegetables and sauced sides are still sold, now by Conagra, but the two-person entrées never returned.

Last verified Nov 3, 2026

Birds Eye took the steam-in-the-bag trick that made its vegetables a hit and built two-portion dinners around it in 2008, pitched at empty nesters and couples without kids. Two years later a new owner turned off the steam.

🧾 One more thingThe meals died in the same 2010 decision that ended Swanson frozen dinners in the US. Pinnacle Foods, which had bought Birds Eye less than a year earlier, kept the Steamfresh vegetables, which were still growing.

Filed under: Frozen & Dairy · the ’00s & later

🎲 Remember another one 🛒 Test your memory

📅 Timeline

2006Birds Eye launched Steamfresh vegetables, which cooked in their own bag in the microwave.
2008In October, Birds Eye introduced Steamfresh Meals for Two, the third Steamfresh line after the vegetables and rice dishes, backed by a TV campaign aimed at couples.
2009On December 23, Pinnacle Foods completed its purchase of Birds Eye Foods.
2010In November, Pinnacle said it would stop making Birds Eye Steamfresh frozen meals and Swanson frozen meals, while Voila! and Hungry-Man were unaffected.
2011Pinnacle's annual report for 2010 confirmed that the company had exited the Steamfresh meals business during the year.

❓ People also ask

Does Birds Eye still make Steamfresh meals?

Not the two-person entrées. Pinnacle Foods exited that business in 2010. The Steamfresh name lives on for vegetables and sauced vegetable-and-pasta sides, sold by Conagra since it bought Pinnacle.

Why were Steamfresh Meals for Two discontinued?

Pinnacle Foods cut them less than a year after buying Birds Eye, in the same move that ended Swanson frozen dinners in the US. It kept the Steamfresh vegetable line, which was still growing.

🧾 Sources

US Securities and Exchange Commission, Pinnacle Foods Finance LLC Form 10-K for fiscal 2010 (2011)
Refrigerated & Frozen Foods, Pinnacle to drop two frozen entrée brands (2010)
Meatingplace, Birds Eye launches meals that steam in the microwave (2008)
Adweek, Northlich ad for Birds Eye Steamfresh Meals for Two (2008)

🕯️ Shoppers also mourned