Beyond Chicken Strips
Gone. Beyond discontinued the strips in early 2019. In May 2025 it launched Beyond Chicken Pieces at Kroger, which CEO Ethan Brown called a reintroduction of the platform, but Pieces is a new formula under a new name.
Last verified Nov 4, 2026
Beyond Meat's first product, years before the burger made it famous: frozen grilled strips of plant-based chicken at Whole Foods. The company that grew out of them quietly dropped them the spring it went public.
Filed under: Frozen & Dairy · the ’00s & later
📅 Timeline
- 2012Beyond Meat launched its chicken strips, built on University of Missouri research by Fu-hung Hsieh and Harold Huff.
- 2013The strips were in Whole Foods stores nationwide.
- 2019In mid-April, Beyond's FAQ confirmed the strips had been discontinued.
- 2019In May, Beyond Meat went public.
- 2025On May 1, Beyond launched Beyond Chicken Pieces at more than 1,900 Kroger stores.
❓ People also ask
Why did Beyond Meat discontinue its chicken strips?
Its FAQ said they weren't delivering the same plant-based meat experience as its more popular products, such as the Beyond Burger.
Is Beyond chicken back?
In a new form. Beyond Chicken Pieces launched at Kroger in May 2025; the company had said in 2019 it would relaunch chicken with an updated formula.
Where did the recipe come from?
Beyond licensed technology from University of Missouri food scientists Fu-hung Hsieh and Harold Huff.
🧾 Sources
- CNBC, Beyond Meat's chicken came first, and it was a failure (2019)
- Beyond Meat, Beyond Meat Launches Beyond Chicken Pieces at Kroger Stores Nationwide (2025)
- Green Queen, Beyond Meat brings back chicken strips as Beyond Chicken Pieces (2025)