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AISLE 3 · CEREAL
Batman v Superman Cereals
by General Mills
Gone. Both were limited-edition tie-ins for Batman v Superman: Dawn of Justice, released in March 2016, and they did not outlast that year. No end date was announced, and neither has been reissued, including for the 2025 Superman film.
Last verified Nov 9, 2026
Pick a side at breakfast: Superman Caramel Crunch in little S-shields, or Batman Chocolate Strawberry in bat emblems. General Mills released both in January 2016 to warm up for the film, and they left with it.
🧾 One more thingGeneral Mills turned the cereal aisle into a vote, asking fans to back a hero with #supermancereal or #batmancereal. It said it wanted the cereals to 'match the quality of the characters they feature'.
Filed under: Cereal · the ’00s & later
📅 Timeline
- 2015DC's Geoff Johns showed off a pre-release box in December.
- 2016General Mills launched Superman Caramel Crunch and Batman Chocolate Strawberry in January, with an official debut at Wizard World Comic Con in New Orleans.
- 2016In March, as the film opened, General Mills packed a four-issue Batman v Superman comic into other Big G cereals.
❓ People also ask
What flavors were the Batman v Superman cereals?
Superman was Caramel Crunch, shaped like the S shield, and Batman was Chocolate Strawberry, shaped like the bat emblem.
Is this the same as the 1989 Batman cereal?
No. The 1989 Batman cereal was made by Ralston for Tim Burton's film. These were General Mills cereals for the 2016 movie.
🧾 Sources
- Bakery and Snacks, Ka-pow! General Mills and Warner Bros bring Batman v Superman to cereal aisle (2016)
- Food Dive, Batman or Superman? General Mills introduces two new cereals to the battle (2016)
- Bakery and Snacks, Cereal thriller: General Mills gives away Batman and Superman comic books (2016)
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