Baby Shark Cereal
Gone. It was sold as a limited edition 'until supplies last,' and the supplies lasted one season. Neither Kellogg's nor any of its corporate descendants ever reissued it.
Last verified Nov 7, 2026
Kellogg's turned the most inescapable children's song on Earth into berry-flavored loops with shark-shaped marshmallows, timed to Shark Week 2019. Parents surrendered; permanence was never the plan.
Filed under: Cereal · the ’00s & later
📅 Timeline
- 2019Announced in late July in partnership with Pinkfong, maker of the Baby Shark video, timed to Discovery's Shark Week.
- 2019On sale August 17, exclusively at Sam's Club — $5.98 for a two-pack with 'Baby Shark' and 'Mommy & Daddy Shark' box art.
- 2019Single boxes reached select Walmart stores in late September, per Kellogg's statement to press.
- 2019Sold as a limited edition 'until supplies last'; the run ended with the season and was never reissued.
❓ People also ask
Was Baby Shark cereal ever meant to be permanent?
No. Kellogg's sold it as a limited edition 'until supplies last,' timed to Shark Week 2019 — one season, by design.
What was actually in the box?
Berry-flavored loops with shark-shaped marshmallows, co-branded with Pinkfong. Some buyers griped the pieces looked less sharky than the box art.
Will Baby Shark cereal come back?
Nothing has surfaced since 2019, and Kellogg's US cereal business has since changed hands twice — first the WK Kellogg spin-off, then Ferrero — with no reissue announced.
🧾 Sources
- The Shelby Report, Kellogg's To Launch New Baby Shark Cereal In Partnership With Pinkfong (2019)
- CBS News, 'Baby Shark' Cereal Swimming Into Grocery Stores For Limited Time (2019)
- Fox Business, 'Baby Shark' cereal coming to a breakfast table near you (2019)
- Sam's Club, Kellogg's Pinkfong Baby Shark Limited Edition Breakfast Cereal (legacy listing) (2019)