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AISLE 6 · FAST FOOD

Arch Deluxe

by McDonald’s
1996 – 2000 GONE FOREVER

Yes — Arch Deluxe was discontinued in 2000 after 4 years on shelves, and it has not come back.

‘The burger with the grown-up taste,’ marketed with ads of kids refusing to eat it. Adults, it turned out, also refused.

🧾 One more thingWith a marketing budget reported in the hundreds of millions, it’s remembered as one of the most expensive flops in fast-food history.

Filed under: Fast Food · the ’90s

🕯️ Shoppers also mourned