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AISLE 6 · FAST FOOD
Arch Deluxe
by McDonald’s
Yes — Arch Deluxe was discontinued in 2000 after 4 years on shelves, and it has not come back.
‘The burger with the grown-up taste,’ marketed with ads of kids refusing to eat it. Adults, it turned out, also refused.
🧾 One more thingWith a marketing budget reported in the hundreds of millions, it’s remembered as one of the most expensive flops in fast-food history.
🕯️ Shoppers also mourned