AHA Sparkling Water

by Coca-Cola

2020 – 2024 GONE FOREVER

Gone in the US. Coca-Cola confirmed in October 2023 that AHA would be scaled back in 2024, surviving only in a few "focused channels" and Freestyle machines while the company backed Topo Chico instead. It continued to be sold in Canada.

Last verified Nov 3, 2026

Coca-Cola's answer to LaCroix, launched in March 2020 with odd-couple flavors like Black Cherry + Coffee and Citrus + Green Tea. It was the company's first major new North American brand since 2006, and it went flat in under four years.

🧾 One more thingCoke called AHA its "big-bet brand in this big-bet category" and took it from concept to prototype in just over six months. By 2023 its share of sparkling water had sunk to 1.9 percent, against 14 percent for LaCroix.

Filed under: Drinks & Sodas · the ’00s & later

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📅 Timeline

2019In November, Coca-Cola announced AHA with eight flavors, two of them caffeinated with 30 milligrams per can.
2020AHA launched in March, taking the place of Dasani Sparkling on US shelves.
2021In February, Coca-Cola dropped Black Cherry + Coffee and Apple + Ginger as an aluminum can shortage squeezed production.
2023Sales fell 42 percent in the first quarter after the caffeinated flavors were discontinued and Publix delisted the brand, and in October Coca-Cola confirmed a US scale-back for the following year.
2024AHA left mainstream US distribution, remaining only in limited channels and Freestyle fountain machines while Canada kept selling it.

❓ People also ask

Is AHA sparkling water discontinued?

In the US, effectively yes. Coca-Cola said in October 2023 that from 2024 AHA would be available only in "focused channels" and through Freestyle machines. It continued to be sold in Canada.

Why did Coca-Cola drop AHA?

Sales were falling fast: down 42 percent in the first quarter of 2023 after the caffeinated flavors were cut and Publix stopped carrying the brand. Coca-Cola chose to concentrate on Topo Chico as its sparkling water brand.

What flavors did AHA come in?

Fruit paired with an unexpected second note. Citrus + Green Tea and Black Cherry + Coffee were the two launch flavors with 30 milligrams of caffeine. Black Cherry + Coffee was cut in 2021 during an aluminum can shortage, and the caffeinated flavors were gone by 2023.

🧾 Sources

Food Dive, Coca-Cola to wind down distribution of Aha sparkling water as sales decline (2023)
Beverage Digest, Coke to scale back AHA sparkling water in 2024 (2023)
Chain Drug Review, Coca-Cola launching AHA sparkling water (2019)
BevNET, Coca-Cola Launches Two New AHA Flavors, While Pulling Two Others (2021)
Just Drinks, The Coca-Cola Co. removes two AHA flavours as can shortages bite (2021)
The Takeout, Coca-Cola's new AHA seltzer flavors include coffee and green tea (2019)

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