7UP Gold

by 7UP

1988 – 1988 GONE FOREVER

Yes — 7UP Gold was discontinued in 1988 after less than a year on shelves, and it has not come back.

A spiced, caramel-colored 7UP — from a brand whose entire identity was being clear and caffeine-free, it was neither. It lasted under a year.

🧾 One more thingIndustry lore says the recipe was a leftover idea from the Dr Pepper side of the company. Consumers were confused, and confusion doesn’t sell soda.

Filed under: Drinks & Sodas · the ’80s

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